About

Welcome to my Creative World

I’m a catalog designer focused on helping businesses present their products in a way that’s both elegant and effective. Over the years, I’ve worked with companies across different industries to design catalogs that do more than just look nice — they communicate clearly and support real business goals.

A well-designed catalog can act like a silent salesperson — guiding customers, supporting the sales team, and building trust in your brand. That’s the mindset I bring to every project. I dive deep into understanding your products, your audience, and the purpose behind the catalog before laying out a single page.

If you’re looking for catalogs that are not only beautifully designed but strategically built to make an impact, I’d love to work together.

From Game Worlds to Graphic Design: How It All Began

My creative journey started long before I ever opened a design tool — back when I was a kid, endlessly fascinated by the worlds inside video games. Titles like Counter Strike, Need for Speed, and quirky 2D mobile games sparked a question that stuck with me: “How are these even made?”

At 17, I finally had the chance to explore that question. I dove into game development, learning to code and bringing to life the very games I had once only imagined. Most of my early work focused on 2D games — simpler to build, but endlessly expressive. But I quickly realized that game development wasn’t just about code. To bring my ideas to life, I had to master visual design — from 2D art and animation to logos and interfaces.

That’s when everything clicked.

One project in particular — a modern redesign of Donkey Kong — made me stop and look at my work differently. I wasn’t just making something functional; I was building something beautiful. That moment shifted everything. I had discovered not just a skill, but a passion.
I decided to build a career in graphic design — and I never looked back.

Choosing My Path: Why I Specialize in Catalog Design

After working across many areas of graphic design — from logos and social media to editorial layouts and even character design — I realized something important: to grow, I needed to specialize.

So I paused and looked back. What were the types of projects that not only challenged me, but energized me? Two stood out: logo design and catalog design. Both felt like creative problem-solving puzzles — a perfect match for someone who loves structure, clarity, and strategy.

But catalog design spoke to something deeper in me.

I saw the impact my catalogs had on how companies presented their products and themselves. I discovered that I have a natural eye for showcasing information in a way that’s clear, beautiful, and purposeful. Maybe it’s my background in mathematics — I’ve always had a drive to understand things deeply and represent them with logic and intention.

Before every project, I ask questions. I want to know why the catalog exists, who it’s for, what decisions drive its structure. Catalog design gives me the space to do that — to combine visual storytelling with clear thinking. And in a digital world that often overlooks print, I saw an opportunity to prove the power of well-designed catalogs.
That’s when I made my choice: this is the field where I’ll build my expertise.

Lessons From the Field: What Real Projects Taught Me

Working with real clients has taught me that a catalog isn’t just a design asset — it’s a strategic tool. Whether it’s a company selling industrial tools, high-end furniture, or consumer products, the goal is often the same:
→ Showcase products clearly, beautifully, and in a way that drives action.

I’ve worked with businesses that came to me with outdated, cluttered catalogs that were hurting more than helping. Their sales teams struggled to use them, customers couldn’t find what they needed, and the overall impression didn’t reflect the quality of the brand. Redesigning those catalogs wasn’t just about making them look good — it was about making them work better.

I’ve learned how to organize complex product ranges in a way that flows naturally and supports sales conversations. I’ve helped clients highlight their best-sellers more strategically, present technical details without overwhelming the reader, and create a polished catalog that sales teams are proud to use.

One of the most important lessons? Ask the right questions before you design anything. I’ve developed a process of deeply understanding the business, the product offering, and the purpose behind the catalog. Is it meant to drive bulk orders? Support field sales reps? Build brand perception at trade shows? The design only works if it supports that goal.

Over time, I’ve come to believe this:
A great catalog isn’t just a layout — it’s a silent salesperson.
And I take pride in making sure every catalog I design knows how to sell.

Experience

My Work Experience

Catalog Designer

Freelancer

Oct 2023 - Now

Editorial & Print
Designer

Maison d'impression

May 2022 - Jan 2024

Amazon Product
Listing designer

Freelancer

Feb 2021 - May 2022

Graphic Designer
Generalist

Creastation

Nov 2019 - Nov 2021

My World

When I am not Working
I am Travelling